Demo Product

“Why do you need fancy pants, special text to do this?” you ask.

The Client Hasn’t Delivered the Copy

One of the most typical uses of lorem ipsum is when a client has not yet finalized the copy for a project, yet the designer wants to get feedback on early design drafts. Rather than fill the design with text, say, from a random source like a newspaper article or novel, the designer will often use lorem ipsum. There’s an additional reason for this though.

You Want to Highlight the Design Elements Graphic designers often report that when a client sees a design with actual text, they focus on the text itself and become distracted from evaluating the design elements. But when using lorem ipsum, the text — because it’s meaningless — takes a back seat to the visual elements under scrutiny.